Prior to COP15 a great number of private initiatives were in play to catch the politicians’ attention and get them to act. Mannov has been working with the  ‘Hopenhagen-campaign concept’ and one of the first visual signs at Mannov’s building was a giant banner with the message ’Let’s turn Copenhagen into Hopenhagen’.

The idea behind Hopenhagen was the thought that UN’s climate conference in Copenhagen provided an opportunity to unite global citizens and change the present climate direction. The creative idea of the campaign was the need to change from a ‘COPE’ with the global climate challenges to a ‘HOPE’ and by this act to create a new reality.

The campaign used social media to encourage the world’s citizens to manifest their point of view and provide them with an opportunity to be heard. The website www.hopenhagen.org was the center of attention and the place where visitors could learn about climate changes, get answers to their questions, submit their vision for the future of our planet and post it as a message. At the site’s users could also post a message of call to action to the delegates and urge them to create an ambitious, global climate treaty. The campaign also made use of social media as Facebook and Twitter.

The ’Hopenhagen-movement’ caught lots of citizen’s attention with its simple message ’hope’ and was also part of the municipality of Copenhagen’s official campaign. Copenhagen municipality supported Hopenhagen with the initiative ‘Global Globe’ and arranged during COP15 concerts, an interactive exhibition and a scene for debate at Raadhuspladsen (the town square) in Copenhagen and 25 additional events in the city.

The world’s political leaders and top public servants did not succeed in creating an ambitious agreement on reduction of our total Co2 emissions. However, until we get this, Mannov will in the meantime continue our engagement in the climate discussions through debates and hopefully inspire to changes in favor of our global climate.

Hopenhagen is a non-for profit campaign initiated by the International Advertising Association (IAA) with support from the UN. IAA has engaged some of the world’s best professionals in advertisement and communications to develop a campaign to secure an ambitious result from the UN’s climate conference in Copenhagen. In Denmark, Mannov, Responsive and Ogilvy are stand-bearers for Hopenhagen, and they have developed a number of activities to expose the climate message.

For further information:

Lotte Hansen  and Reinholdt Schultz