Numerous surveys show that well-known companies with highly visible chief executives are popular with most potential employees. The potential candidates are often looking towards companies with a positive image and involvement in the society which they are part of, as it brings prestige, pride and job satisfaction to tell that you are working for a well-known company with a positive coporate image. The question is how companies fulfil the candidates’ criteria. That is why, it is important to focus on Employer Branding.

Mannov’s experience within Employer Branding shows that the core of it is making a clear statement about the company as a workplace, its values and history, and also what it offers its employees. The opportunities for personal development and career, internationalization, work-life balance as well as wages and employment conditions are self-evident messages in the communication, but also the company’s value proposition should be communicated internally as well as externally.

In this communication, the company’s website plays a vital role. Many people, not at least the younger candidates expect to find relevant, living, authentic and elaborating information about a future workplace on the internet and expect at the same time a dialogue through the new media, which is not just a commercial about the company. The employees also expect a leader, who creates raison d’être, motivation and team spirit, and is good at listening and entering into a dialogue. At the same time, they also want influence on their own and the team development.

The role of the leaders as internal as well as external communicators, stagers and coaches is thus crucial. Mannov advices about Employer Branding and carries out the tasks in practice. We offer a. o. :

• Development of an Employer Branding strategy and employer value proposition
• Development of communication plans for Employer Branding and recruitment
• Optimization of the interplay between job ads and media profiling
• Optimization of web 2.0 for Employer Branding and recruitment
• Development of interactive job sites
• Optimization of the internal communication at the workplace
• Training and education of leaders as communicators
• Recruitment communication across national borders

Contact: Steffen Lüders